EPDE 2011

EPDE 2011

Conference Aim


The E&PDE conference will bring together representatives from education and industry who have an interest in sharing new perspectives on design education. The conference will provide a forum for educators, practitioners and students from product development, engineering and industrial design, together with industry to discuss current educational issues and the nature of design education now and in the future. This year’s conference theme, Design Education for creativity and Business Innovation aims to provide a platform for participants to explore how design education can impact upon and strengthen business innovation. Through this theme the conference aims to;

  • Provide a networking platform for a wide variety of participants
  • Explore how design education can trigger creativity to increase the business success of university and industrial partners
  • Explore how creativity in professional practice can help both design educators and business leaders promote engineering and increase business success in companies
  • Explore how business studies can contribute to the development of creativity and design performance
  • Encourage industry feedback to educators with ideas and practical opportunities in order to create a better platform for business success

These aims will be addressed through the following conference topics;

  • Design education in practice
  • Design methodology in education
  • Best practice in design education
  • Design education and business
  • Creativity in design education
  • International collaboration
  • Global product development
  • Linking Bachelor, Master and PhD level education
  • New design education paradigms
  • Synergies between engineering and product design education
  • Scientific methods for course evaluation
  • Professional perspectives for design students
  • Technology transfer through design
  • Research networks of design educators

In keeping with the inclusive ethos of the E&PDE conference and to broaden the opportunities to link design and business by creativity and innovation other stream proposals are welcomed. We invite you to send your proposals for other relevant topics to [email protected].

How to get to City University London

The conference will be held at the campus of City University London.

City University London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for over a hundred years.

We are a leading international university and the only university in London to be both committed to academic excellence and focused on business and the professions.

We are proud of the quality of our education, research and enterprise and of our high rankings in recent surveys. Our University is:

  • Among the top five per cent of universities in the world (Times Higher Education World Rankings 2010/11)
  • Ranked 10th in the UK for graduate employability (The Times University Guide 2011)
  • Ranked 10th for graduate starting salaries (The Sunday Times University Guide 2011). 

Notably, the Financial Times rates our Sir John Cass Business School among the top three business schools in the UK and places our Executive MBA 10th in its worldwide rankings. 

The 2008 Research Assessment Exercise (RAE) identified 15 areas of academic activity where City’s research was assessed as achieving world-leading quality in terms of originality, significance and rigour.

Our outlook is truly global. We welcome students, academics and professional staff from all around the world, work to international levels of research excellence and cultivate a growing network of international research partnerships.

We are located in the heart of London, within easy reach of several central Underground stations and just a few stops from the British Library and the West End. We are minutes away from the Square Mile – London’s world-famous financial district – and the headquarters of financial and professional institutions, major arts complexes and media offices, teaching hospitals and specialist medical research centres.

Since our foundation over a century ago, we have always enjoyed deep-rooted links with the City of London. The Lord Mayor of London is the Chancellor of the University, students attend their graduation ceremonies within the prestigious surroundings of Guildhall and many City of London livery companies are long-standing supporters of City.


  • Submission of Abstracts (max 500 words) – 10 December 2010
    • Abstracts should be submitted via our conference management system.
    • Details of the submission process may be found here.
  • Notification of Successful Abstracts – 14 December 2010
  • Submission of Full Papers – 4 March 2011
    • Details of the submission process, including the paper template, may be found here
  • Notification of Accepted Papers – 15 April 2011
  • Deadline for submission of final paper and paper summary for publication – 27 May 2011.
  • Deadline for Author Earlybird Registration – 27 May 2011
  • Conference – 8 and 9 September 2011


Registration and Accommodation

Online register for E&PDE11 will be available from 4th May through the Conference Management System (CMS). The link below will take you to the CMS. After having logged in (or created a new registration) select conference registration from the menu items and then follow the instructions.

Conference Fees



Two-day conference fee including publication, lunches and reception, excluding accommodation


Two-day conference fee including publication, lunches and reception, excluding accommodation for booking and payment prior to 27th May 2011


Two-day conference fee including publication, lunches and reception, excluding accommodation for Members of IED and Design Society
Conference dinner (not included in conference fee)


Copy of Full Paper Publication ‘Design Education for creatibity and business innovation’


Hotel Address Approximate room rates per night* Distance and Directions to City University London; General notes
Thistle City Barbican Central Street, Clerkenwell, London, EC1V 8DS from £130 0.3 miles; 5 minute walk Can hold rooms on allocation on a 28 day release basis (ie a certain number of rooms can be held up to 28 days prior to arrival); 4 star hotel.
Jurys Inn Islington Hotel 60 Pentonville Road, London, N1 9LA from £105 RO      £130 B+B 0.6 miles; 13 minute walk Will hold up to 25 rooms on allocation on an 28 day release basis; 3 star hotel.
Travelodge Lond 10 – 42 Kings Cross Road, London, WC1X 9LN from                       £32.50 (saver rate) £79.65 (flexible rate) 0.6 mile; 11 minutes walk Any rooms requested would have to be booked and paid for in advance.
Travelodge kings cross royal scott 100 Kings Cross Road, London, WC1X 9DT from                    £35.75 (saver rate) £79.95 (flexible rate) 0.8 mile; 15 minutes walk Any rooms requested would have to be booked and paid for in advance.
Travelodge Kings Cross 356 Grays Inn Road, London, WC1X 8BH from                     £49.50 (saver rate) £90.75 (flexible rate) 1 mile; 20 minutes walk Any rooms requested would have to be booked and paid for in advance.
Travelodge London City Road 7-12 City Road, London, EC1Y 1AE from                    £32.50 (saver rate) £88.65 (flexible rate) 1 mile; 20 minutes walk Any rooms requested would have to be booked and paid for in advance.
Express by Holiday Inn 275 Old Street, London, EC1V 9LN from £90 1 mile; 20 minutes walk Can hold rooms on allocation on a 28 day release basis (ie a certain number of rooms can be held up to 28 days prior to arrival); 3 star hotel.


Contact Us

If you have any questions or comments about the E&PDE11 conference, please contact;

For all queries relating to papers, programme and registration;

Judith Grace
Education & Training
Institution of Engineering Designers
Westbury Leigh
Wilts BA13 3TA, UK

Tel: +44 (0)1373 822801

Fax; +44(0)1373 858085

Email: [email protected]


For queries relating to local organisation e.g. travel and accommodation;

Rowan LordEvents Management
Marketing, Communications and Sales
City University London
Northampton Square
London EC1V 0HB Tel: 020 7040 8721Email: [email protected] 

Conference Organising Committee

Ahmed Kovacevic, School of Engineering and mathematical Sciences, City University London
Clive Holtham, Cass Business School, City University London
Judith Grace, Institution of Engineering Designers
Brian Parkinson, Institution of Engineering Designers
Peter Hogarth, Design Education Special Interest Group (DESIG) of the Design Society
Bill Ion, Design Education Special Interest Group (DESIG) of the Design Society
Chris McMahon, Design Society
Jonathan Rhodes, City University London

International Scientific Review Board

Title Surname First Name Organisation
Mr. Aksnes Dagfinn Wartsila
Prof. Albers Albert Karlsruhe Institute of Technology
Dr. Baggerud Bjørn NTNU
Mr. Berglund Anders Royal Institute of Technology, KTH
Dr. Bohemia Erik Northumbria University
Prof. Boks Casper Norwegian University of Science and Technology
Dr. Buck Lyndon Buckinghamshire New University
Ms. Burns Kathryn Birmingham City University
Dr. Casakin Hernan Ariel University Center of Samaria
Prof. Childs Peter Imperial College London
Dr. Covill Derek University of Brighton
Ms. de Vere Ian Swinburne University of Technology
Dr. Dong Hua Brunel University, UK  and Tongji University, China
Mr. Dowlen Chris London South Bank University
Mr. Duhovnik Joze University of Ljubljana
Prof. Edwards Kevin Aston University
Prof. Eger Arthur University of Twente
Mr. Eriksen Kaare Aalborg University
Mr. Evatt Michael IED
Dr. Eves Bob Bournemouth University
Dr. Fain Nusa Faculty of Mechanical Engineering Ljubljana
Prof. Finkelstein Ludwik City University London
Prof. Ford Peter De Montfort University
Dr. Garland Nigel Patrick Bournemouth University
Prof. Gill Carolina Ohio State University
Dr. Gill Deshinder Singh University of Brighton
Dr. Goh Mey Loughborough University
Dr. Grierson Hilary University of Strathclyde
Dr. Grimheden Martin KTH
Prof. Hogarth Peter DESIG
Prof. Holtham Clive Cass Business School
Dr. Humphries-Smith Tania Maxine Bournemouth University
Mr. Hunt Clive Bournemouth University
Prof. Ion William University of Strathclyde
Dr. Karjalainen Toni-Matti Aalto University
Dr. Katz Tim University of Brighton
Mr. Kolar Mario Miami University, Oxford, Ohio
Prof. Kovacevic Ahmed City University London
Mr. Langeveld Lau Delft University of Technology
Mr. Ledsome Colin IED
Dr. Lilly Blaine Ohio State University
Dr. Lloveras Joaquim Technical University of Catalonia (UPC)
Prof. Marjanovic Dorian University of Zagreb Faculty of Mechanical Engineering and Naval Architecture
Prof. McKay Alison University of Leeds
Prof. McKeag Dennis University of Ulster
Prof. McMahon Chris University of Bath
Mr. Morris RIchard University of Brighton
Dr. Page Tom Loughborough Design School
Dr. Parkinson Brian IED
Prof. Pavkovic Neven Faculty of Mechanical Engineering and Naval Architecture
Dr. Pons Puiggros Luis University Hospital of Vall de Hebron, Health Institute of Catalonia
Mr. Price Alun John Edith Cowan University
Prof. Pullen Keith Robert City University
Prof. Ritchie James Millar Heriot-Watt University
Prof. Rodgers Paul Northumbria University
Mr. Rust Stephen Hochschule für Bildende Künste
Prof. Stone Brian The Ohio State University
Dr. Strickfaden Megan University of Alberta
Dr. Stroud Ian Anthony EPFL
Dr. Wodehouse Andrew J. University of Strathclyde